Rising to the Top

Part One

The Basic Principles of eLearning










Online learning or eLearning doesn't have to be fun, but it does need to be engaging. It does need to interest the learner and be absorbing. It needs to be what is known in publishing as a page turner. Why? Because people who are engaged, interested and absorbed learn 1000 times faster than those who aren't. So, does it matter how fast people learn - isn't it up to them? Yes, it is, but why would you want to make things difficult when you could make things easy?   

A major principle of eLearning is design. Instructional design, UX design, visual design, graphic design, asset design, all aspects of design. Not just to make it look nice but to ensure the maximum amount of information is absorbed quickly and painlessly. As Steve Jobs said, “Design is not just what it looks like or feels like, but how it works."

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Principles - Design - Click to View
Principles - Respect - Click to View
Principles - Involvement - Click to View


Principles - Production

  1. The first rule of production is there will never be enough time.
  2. The second rule of production is anything can be done if you have enough time.
  3. The third rule of production is everything takes two to four times longer than you think it will.

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Principles - Analogy - Click to View
Principles - Production - Click to View
Principles - Simplicity - Click to View
Principles - Visualise - Click to View










“Design is not just what it looks like or feels like, but how it works." Steve Jobs

"The only thing worse than training your employees and having them leave is not training them and having them stay." Henry Ford

“Learning and teaching are not inherently linked. Much learning takes place without teaching, and much teaching takes place without learning.” Jane Bozarth

“Where my reason, imagination or interest were not engaged, I would not or I could not learn." Winston Churchill

“A child of five could understand this. Send someone to fetch a child of five.” Groucho Marx 


Visual Communication

What does this page convey?
What is it saying to you?
Is it cold, corporate, hard, and uncaring?
Or dynamic, ambitious, successful, and rich?
Whatever it says one thing is certain, changing the pictures
will change the entire look and feel.
It will change what you think about what's written here
and how you interpret the content.
It will change what you think of the design
and the designer that designed it.
It will change how you view the
business or institute it represents.

If there were no pictures, what would that say?








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